The Impression We Leave Behind

Each client we serve can expect nothing short of one-on-one attention. For our part, we promise to soak up as much information about your business as it takes to become "pitchmen" ourselves. The more we understand and invest in your business, the more effective the marketing campaign will be.

We often like to contrast fair expectations on marketing to cleaning your house. Of course no one really likes to clean their house, but it does give you the satisfaction of instant results. Vacuum, and you get a clean floor. Dust, and a shiny coffee table emerges. Send out a marketing email for the first time and you get... Wait, hold that thought.

Let's now compare marketing to building your house. It's an investment, it's your future, it takes time to do it right...but it's also very trying on the patience. Sure, you know that a solid foundation is crucial to everything that comes after it. But does a nice, level slab of concrete really make you feel satisfied? Unless you are concrete pourer, probably not. Now add the house frame and some loadbearing walls—warm fuzzies start to build. Eventually you paint, install kitchen faucets and hang a shower curtain or two. The level and permanence of your success is incomparable.

So before we even begin the campaign, you have to decide:
Do you want to be a house cleaner or a house builder?