Collateral Impressions: Brochures, Catalogs, Postcards and more...

Postcards, brochures and catalogs are similar in marketing purpose and yet different in lifespan. While the postcard reinvents itself and repeats with high frequency, brochures & catalogs change only when neccessary and are built with the intention of long lifespan.

Catalogs can include everything from products to services, and the design chosen is directly related to your intent — do you want customers to order directly from the book or is it meant to educate and/or excite your targets?

Brochures must present your organization in a simple to understand yet interesting design. Often, the brochure is the only piece of material a customer will take with them to remember who you are, what you do, and how you will better their lives.